Theme:

Trench Warfare

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109 Comments

  1. Possible Solari theme for (any) upcoming Money & Markets: “The Pushback.” We need to share these stories in order to build the field. Thanks!

    1. Yes. Great pushback happening. Next campaign is ….CASH FRIDAY. Only use cash on Friday.

      1. I love cash Friday! I use cash regularly. Much of my business, large special events, is cash only. It is getting more and more difficult to get change orders. One of my events requires nearly $30,000 in small bills and quarters for starting banks. Even to pick up $10k, I have to pre-order 3 weeks out. i left Wells Fargo over 10 years ago as they could not fulfill my orders.I had to drive to 7 branches just to get $7,000 in ones.
        A friend went to a hockey game recently here in Colorado and the arena was charging an extra $5 if you used cash to pay for parking! Which used to be cash only…
        The plandemic has nearly killed that side of my business. You talk about targeted individuals, I am in a targeted industry.

      2. A few data points.

        – grocery chain with one cash queue in 2020 is now accepting cash on all registers
        – Home Depot seems to be 50/50 cash vs card registers
        – Cash-only, indie small businesses often have above average products/services

      3. Okay, I love the idea, but Catherine, please teach us how using cash only one day out of the week, hurts them back?

        I love conspiring together with y’all.

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