Food Series: A Regenerative Farm and Town with Will Harris

Claire V.
May 28, 2026

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Food Series: A Regenerative Farm and Town

with Will Harris

“We take a very long-term approach to running our business. You can make decisions that are impactful for the day. the month, the quarter, the year. We think generationally. We do a lot of things here that make a lot of investments … that I know will never pay off in my lifetime, but probably pay off in my children’s lifetime.”

~ Will Harris

Weekly Solari Report

Food Series: A Regenerative Farm and Town

May 28, 2026

Fourth-generation cattle farmer Will Harris tells the story of White Oak Pastures, a highly successful, vertically integrated regenerative farm that produces and sells meat direct to consumers and through retail stores around the country.


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4 Comments

  1. Thank you for such balanced and easily absorbed information on a wide range of current topics – Solari has become my ‘go to’ intelligence resource.

  2. What a lovely session…. like all “us” southerners we love to tell a story.. peppered with a turn of a phrase and a flick of wit that to the non southern ear seem homey, rustic or simpleton yet seep with knowledge and wisdom. He plainly says this way of life economically is very tough and quite challenging and most will fail. This is worth more than bucolic visions people invoke when wanting to go to this type of life, as I do.

  3. Loved the interview having recently read his book. I would like to learn more about ‘a dozen or so similar farms’. Along with his book, I’d recommend Gabe Brown’s book ‘Dirt to Soil’ – his struggle becoming a regenerative farmer in North Dakota. His story is similar, except he wasn’t so fortunate to inherit a farm. He had to buy it from family and then struggle with debt during stressful times before becoming successful. Both tell fascinating stories about rebuilding the soil.

  4. It is interesting for sure, definitely not how I am farming. At a wedding I remember one of the two ministers mentioning how nice it is when someone inherits a farm and does a good job with it. So true. We don’t always see that. We didn’t inherit anything, so I kept the in town job for insurance. I’d definitely recommend farming to anyone, but make sure you know your market!

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