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Food Series: A Regenerative Farm and Town

with Will Harris

“We take a very long-term approach to running our business. You can make decisions that are impactful for the day. the month, the quarter, the year. We think generationally. We do a lot of things here that make a lot of investments … that I know will never pay off in my lifetime, but probably pay off in my children’s lifetime.”

~ Will Harris

Weekly Solari Report

Food Series: A Regenerative Farm and Town

May 28, 2026

Fourth-generation cattle farmer Will Harris tells the story of White Oak Pastures, a highly successful, vertically integrated regenerative farm that produces and sells meat direct to consumers and through retail stores around the country.


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